Frequently Asked Questions...
Web site design, is there a free no ads professional way to do it?
I have recently started a company and need to get my web site up and running. Whats the best way to do it. I have designed the pages in MS Word just as a starting point, have down loaded different web page design software Serif Web Plus for one and they seem limited in what you can do. What is the best software to use on a budget. I also have registed my domain name but they do not host websites, where do I upload my website to and is there a cost?
Answer:
Hell nobody spoke about Google Apps For Your domain. It offers you not only free hosting but also provides you upto 200 or more Email IDs at your domain.com (Gmail style, with lot of other features like Google page creator, calendar, Google Talk, start page etc). If you already have a domain name, you just have to visit at http://google.com/a and register for your domain. If you don't have a domain name yet then you can purchase a domain name for $10.
You can read the Help documents there. In case you have any issues with setting up your account you can join Google group for more help.
In case you are just looking for a free ad-free host you can check out the list at http://www.free-webhosts.com/
Hope this helps
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Ck
http://www.gfour.net
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Ads Design
Trulia Local Ads Design Tips and Strategies
Yellow Pages Ad Design Tips For Success
Therefore, I used to create the ads for all my customers, many drawn right on the spot. That was before computers when I carried a sketchpad and a slew of fine point markers. Whether you use a computer graphics program or the old-school method I employed, the result should be the same. You must produce an eye-catching and communicating ad, that contains all the elements that will get results. There are only a few basic concepts to remember and enact.
1. The size: Make it large enough to be seen and compete within your budget. Choose size over color options to allow for all the room needed to get your message across. If you are making multiple ads, place the largest ad in the most competitive heading.
2. The layout: The simplest way to design a display ad would be to place a large, bold headline at the top, a sub-title under that and a photo or picture somewhere, if there is space. Don't add a picture if it sacrifices important sell copy.
3. The headline: Unless your name is a brand like Goodyear or Allstate, go with a feature or benefit instead. You can always place your name by the phone number at the bottom. Write a headline that's short and to the point that invites the reader to learn more.
4. The picture: If you must have one, it should make a point. Displaying a photo of a truck in a plumbing ad says nothing about your company. Decide if a picture will really sell your business or should you use the space more effectively with copy.
5. The copy: This is where you explain the details of what you have to offer. Simply listing them as bullets can do the trick. They must contain your features and benefits.
6. The communication area: Now is the time to have your contact info such as your name, address, phone number, website, email, fax, cell, or other method to reach you. Make the main number largest and include a map if you are a retail type store and have the room.
There are several other options, which I shall now address.
7. Fancy borders: They do very little to enhance an ad or sell the company. Often times they just take up additional space while adding very little. A basic thick black line can be enough.
8. Strange typefaces: They might be too cute or hard to read. Stick with the traditional fonts that will convey your words easily.
9. Photos of people: Many insurance agents, lawyers, medical professionals, and even store owners love to see their photos in their ads. Unless it's part of a local media campaign where everyone is looking for your particular face, find another use for the picture or artwork.
Advertising design is neither a science nor an art. It's uses common sense and should display the information in a clean, precise manner. One way to uncover good design is to peruse the directory and see what attracts your attention. Ask your friends and family what they like and which ad they would call. Take notes and form the basis of your ad employing the various elements that do the most good.
And for more details, consult my book that lists everything discussed here and much more in depth. "Inside the Yellow Pages" is a bible for creative design and many cost-saving ideas. It's available on my website and amazon.
Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for nearly 25 years.
He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. He authored a book about his directory years, "Inside the Yellow Pages" which can be seen at his website, http://www.poweradbook.com and he is officially retired.
About the Author
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