Thanks for visiting Sticky Labels. Please remember to bookmark this page Any Font. If you found what your looking for, then don"t forget to click an appreciation button above for this post.
 2 Yellow Reflective Lettering Decals ANY FONT US $9.99 
|
 Custom Made Lettering Decals Yellow Reflective ANY FONT US $9.99
|
Any Font
The Impact of Fonts on Content
We're all aware that fonts have a psychological impact, even if we aren't sure exactly what the impact of a particular font is. The psychological effect probably translates to an effect on cognition, or on learning. Recently, there have been a couple of studies done along these lines, too. We know that fonts make a difference to how text is perceived. So how come we don't pay as much attention to fonts as we should?
In sales presentations for example, branding and identity concerns demand that this or that font be used. Some presentations actually try to utilise the subliminal (apparent only to the subconsious mind) effects of fonts. But in general, the prime criterion in choice of font is redability.
So, with the emphasis typically being on ease of reading, people go with the "safe" fonts: Arial, Times New Roman, Helvetica. Or else, someone becomes really creative and chooses a weird or unreadable font. It's uncommon to find material that utilises the value of fonts!
An article on Wired (http://www.wired.com/wiredscience/2011/01/the-benefit-of-ugly-fonts) is relevant here. It talks about a study, which found that students learnt better -- in terms of both comprehension and retention - when they read the subject matter in "weird" fonts. Maybe the non-standard fonts made the students pay more attention? The big point here is that the readability of fonts need not be the prime concern for subject matter. Why standardise if there's more to a font than meets the eye?
With just a basic knowledge of what different fonts achieve, you can use something beyond the usual fonts (which include Arial, Tahoma, Verdana) for your content.
The first, and most important, consideration is whether to use a serif font or a sans serif font. (Times New Roman is a serif font, Calibri is a sans-serif font. Look at the two and you'll know what a serif means.)
Traditional wisdom says that serifs join the letters together, so the text becomes easier to read. But we have seen an increasing use of sans serif fonts online, and sans serif fonts are definitely more modern. Some people actually say they're easier to read. But it's inconclusive. Studies -- including one that appeared in the Journal of Cognitive Psychology -- say that, as against traditional wisdom, serif fonts provide no particular reading advantage. This particular study concludes with "serif fonts may eventually fall into disuse in the twenty-first century ... the default font in Microsoft Word is no longer a serif font ... but a sans serif font. ..."
The impact of serif fonts is "more formal" and "more serious," but we can't say for sure what the extent of the impact is. Sans serif fonts are thought of as more informal, and as "crisp" or "clear."
A useful resource on how fonts are perceived in terms of usage is "Perception of Fonts: Perceived Personality Traits and Uses," by A. Dawn Shaikh, Barbara Chaparro, and Doug Fox (http://psychology.wichita.edu/surl/usabilitynews/81/PersonalityofFonts.asp). It is a study of the "personality" of fonts based on a large online survey.
From that study, here's a list of the top three fonts under various "personalities":
"Stable": Times New Roman, Arial, Cambri
"Formal": Times New Roman, Monotype Corsiva, Georgia
"Assertive": Impact, Rockwell Xbold, Georgia
"Elegant": Monotype Corsiva, Rage Italic, Gigi
"Casual": Kristen, Comic Sans, Gigi
"Dull": Courier New, Consolas, Verdana
From the same study, here's a list of the top preferred fonts for different purposes:
Website text: Times New Roman, Calibri, Cambria
Business documents: Times New Roman, Cambria
E-greetings: Monotype Corsiva
For more pointers, visit http://www.articulate.com/rapid-elearning/how-fonts-take-a-starring-role-in-your-e-learning-courses. You'll find resources about the impact of different fonts, how to "sort fonts by style and emotion," and more.
About the Author
(Author bio not yet uploaded)
If you are looking for a different item here are a list of related products on Sticky Labels, please check out the following:
