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Color Postcard
How To Use Basic Technical Details About Color Postcard Printing?
Postcard printing needs to be understand before you go through the basic and technical details of the printing process. To get the success, you don't only need printing. Postcard printing is the simplest process but you need to know the different technical and basic aspects of color postcard printing. This way, you can be sure that your postcard will be highly acceptable to all postal services and your readers. Here we go;
Postal service customary templates
The size of postcard printing should be according to the requirements of postal service. Don't design postcard of every size. If you really want to pass your postcards through postal service then use the accepted templates. There are different accepted and standard templates to choose from.
Here are some basic ways that can help in creating personal marketing or printing.
- 4 x 6 inches: good standard small size
- 5 x 7 inches: widely accepted
- 4 x 9 inches: widely accepted
- 6 x 11 inches: Large format
Paper material options
The material of paper should be thicker. For the paper material, there is a wide range of options available. The basic factor in paper material is the weight/thickness. The second factor is special coatings of the postcard. The thickness and weight of the paper determine the durability of your postcard. The coatings of postcard determine the resistance and glossiness of print. You need to have high glossy coatings. This is a great way to make your postcard to look expensive.
Here, are the standard items that you can choose from;
- Both side coated postcard
- One side coated postcard
- No coatings
- Weight options for paper is from 80lbs to 120lbs
Color printing options
Today, there are full colors printing postcard options available. Of-course, you should go for it because nobody response to the black and white ink effects. Here, are the options of color postcard customization printing.
- Full color printing
- Black ink graphic printing
- Special ink printing – the use of special inks such as gleam, glitters.
- Spot ink printing – the use of colors in some parts of postcard
Appropriate design software
There are many software design applications that are good for use. Choose the one that is easy to use and affordable. Here are the names of design software that can help you in designing your postcard.
- Desktop publishing applications such as Microsoft Publisher, Adobe InDesign
- Simple publishing applications such as Open office, Microsoft word
- Image editing applications – Adobe Photoshop and Corel Draw
Now, you have all important technical knowledge regarding your postcard designing and printing. So, you can move on confidently. Best Of Luck!
About the Author
Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.
SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.
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