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Custom Design

Controlling Your CPA Website Design Expenses
Custom sites are ridiculously expensive. If you're building a custom CPA website you know how easily the cost can spiral out of control. Fortunately there are a few simple secrets that can significantly reduce or even eliminate your setup costs.
Do you really need a custom site? There aren't a lot of good reasons these days to suffer the expense of a custom website, so consider your reasons carefully.
You may very well find that a template may be a wiser choice for your practice. Many of the problems typically associated with templates, primarily search engine optimization and flexibility, have been addressed by the new generation tools.
Graphic design really isn't all that important to the success or failure of a website. Unfortunately a lot of site owners drive up their costs and at the same time get completely bogged down by the graphic design process.
Setting up a website is a pretty big job. Just customizing and creating site content will be a lot of work. It really doesn't make much sense to obsess on the superficial appearance of the site. All this does is add to your costs and make more work for you. Get it done, and get it done fast. If your designer is any good at all you should be able to get the graphic design decisions made in a few drafts. Will it be perfect? Maybe not, but perfection doesn't really matter. Custom sites start at about $2000 and in many cases this is a vanity expense. There are a lot of companies that provide excellent accounting and tax website templates. As a rule template sites are more than adequate for a small firm, and will contain much better content than a low-end custom site.
If you decide that having the unique look and feel is worth some extra money you may still be able to avoid the bulk of the expenses accrued by setting up a custom site. Some companies that provide CPA website templates will be able to modify an existing template to suit your needs much more cheaply than the cost of a full blown custom site.
Think about a few website design basics before making a final decision. One problem I have all the time is when a client with a modest understanding of design comes into the process with a rigid preconception of what he or she wants. These are without doubt some of the ugliest websites I've ever done. Accountants are often type A personalities and, as a rule, are in the habit of (and are well paid for) managing tiny details. Well, this can get very expensive when you're dealing with a web designer, so here's some pointers for keeping our natural tendencies from doubling or tripling the cost of the site. It's not really possible to get exactly what you want unless you do it yourself. Try to come in to the design process with an open mind about what your site is going to look like.
Keep in mind that the look of the site really isn't all that important. Consider Google, CraigsList, and Reddit. All are A-list websites, and all have site styles that range from minimalist to just plain ugly. Aesthetics just isn't that important to designing a commercially successful website.
Your ability to provide accurate and timely tax and financial advice and preparation is far more important than your eye for color and balance, so stick to what you do best and trust your designer to do the same.
Overestimating the importance of graphics is the main cause of cost overruns in the website design process. Finalize your graphic design choices before the designer starts coding, and once you make your decision, stick to it. Once the coding process begins even seemingly minor changes become very expensive. I can't tell you how many hours I've spent on colors. Color is an important element of a website, but some folks just don't get it. Every monitor on the planet displays color a litlle differently.
The key to custom website design is to find a good designer. Find a skilled and experienced designer who understands your basic vision and trust his or her process. It's important to keep your focus on what really matters.
Don't strive for perfection. It breaks my heart to see perfectly good site's sit unpublished for months or even years because the owner is overly focused on making it "Perfect". As far as I'm concerned the revenues they lost because the site's not up might just as well be added to their development costs. It's just not worth the time and money they spent, and lost, getting the site "just so". The most ironic part is that while they may have a really nice site, it's a site designed to appeal to the website owner. This is not a good advertising paradigm. Too many advertisers are afraid to confront their clients on this issue and just let them do this. You're not trying to get you to hire yourself. You're trying to get your prospects to hire you, so design your site to appeal to them. The perfect shade of blue really won't help much attracting a wide range of prospects. What matters is having useful, diverse content and presenting it in a personable, easy to navigate way.
Closely related to a futile drive for perfection is a need to "finish" the site. This is also a trap. Website design is a lot like building a house. Once the site is up it needs to be maintained and improved. Your website will never be "finished". If you wait to take your website public until it's "finished" you'll never get it up, and if you ever allow yourself to treat your website as "finished" it will quickly slide into obsolescence.
You've seen sites like this. The news reports and tax updates are out of date. The links on the site are all broken or mapped to the wrong site. How impressed are you by these sites?
Once you decide to get a website, make your priority to get it up as quickly as possible. Once it's up it can start to make money for you, your domain name will begin to accumulate domain authority, and you can tweak it to your hearts content. In fact the more tweaking you do the better. The search engines respect sites that continue to grow and change once they open.
Your website is an investment in your business. Treat it the same way you'd treat a new lobby or brochure. It doesn't really matter if you choose to use a custom site or get started with a template driven site. What matters is that you get the ball rolling, get the site up fast, and let your clients and prospects watch as you constantly shape it to fit their needs.
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